Privacy policy

SilkCore Studio LLC 
Privacy Policy
Last Updated and Effective Date – December 1, 2025 

This Privacy Policy explains how SilkCore Studio LLC and its affiliates (“SilkCore Studio,” “we,” “our,” “us”) collect, use, share, and protect information when you use our websites, mobile or other applications, and any service that links to or references this Privacy Policy (collectively, the “Services”).

If you do not agree with this Privacy Policy, please do not use the Services. For questions, contact us at info@silkcore.studio.

1. Information We Collect and Receive

Information you provide directly. We receive the information you choose to give us, for example when you create an account, purchase products or services, sign up for communications or events, enter promotions, complete forms or surveys, comment, or contact support. This may include:

  • Identifiers (name, username, mailing address, phone number, email, date of birth)
  • Commercial information (payment info processed by our payment provider; records of purchases and services)
  • Preferences and profile details (e.g., class interests)
  • Photos or other media you upload
  • Other information related to your use of the Services

Information collected automatically. We collect certain information when you use the Services (often via cookies, web beacons, SDKs, and similar technologies). This may include:

  • Internet or other electronic network activity (pages viewed, content interactions, products viewed/purchased, time on site, access dates, cookie/device identifiers, referring and exit pages)
  • Technical data (browser, OS, IP address)
  • Device information (device type and identifiers, ISP)
  • Location information (with your permissions, GPS/Bluetooth/Wi-Fi/cell tower data)
  • Inferences drawn about your preferences or characteristics based on your activity

Information from third parties. We may receive information about you from:

  • Business partners (e.g., booking, e-commerce, and analytics providers)
  • Publicly or commercially available sources
  • Social networking services (if you link or interact with them through the Services)

2. How We Use the Information

We use information for the following purposes:

Provide the Services.

  • Create and manage accounts, process registrations and transactions
  • Provide classes, bookings, and support; respond to inquiries
  • Send service and policy updates; enforce our Terms and prevent fraud

Improve operations and Services.

  • Maintain, analyze, and enhance performance and user experience
  • Solicit feedback; fix technical issues
  • Personalize content and features (including based on location or activity)

Advertising and marketing.

  • Show ads (on and off our Services) tailored to your interests and location
  • Send promotional communications about SilkCore and select partners
  • Measure campaign performance and run promotions
  • Build models and insights to improve Services and engagement

We may use information for other purposes described at the point of collection or with your consent.

3. How We Share Information

We share information as described below or with your consent.

Affiliates. We may share with current and future affiliates (parents, subsidiaries, joint ventures) for the purposes in this Policy.

Service providers. We share with companies that perform services for us (hosting, order fulfillment, e-commerce, bookings, data storage, analytics/advertising, location services, payment processing, customer service, communications). Examples include:

  • Squarespace (website/e-commerce hosting)
  • Stripe (payment processing)
  • Mariana Tek (client platform for class and membership management with integrated e-commerce)
  • Vimeo (video hosting/virtual class capture)

Each provider’s use of your information is governed by its own privacy policy. SilkCore uses information it receives from these providers as described here.

Business partners. With your consent, we may share your information with select partners (e.g., sponsors, retailers) so they can send offers or materials that may interest you. To stop communications from a partner, contact that partner directly.

Legal, safety, and rights. We or our providers may disclose information when required or permitted by law, including to respond to lawful requests; where relevant to a crime; in emergencies; or to protect rights, property, or enforce our Terms.

Business transfers. In a merger, acquisition, reorganization, asset sale, or bankruptcy, information may be transferred to the successor. We will provide notice via this Policy or other appropriate means.

Interactive features. If you post to public areas (e.g., forums, blogs, community tools) or participate in public events, that information may be visible to others. Use caution when sharing.

We may also share aggregated or de-identified information that does not identify you.

4. Third Parties That Provide Content, Advertising, or Functionality

Third parties may provide content, ads, analytics, social features, and location services. These parties may collect information about your use of the Services over time and across devices/sites (e.g., via cookies, web beacons) to infer your interests and deliver/measure ads.

Some companies participate in industry programs offering advertising choices. See the Network Advertising Initiative (NAI) and Digital Advertising Alliance (DAA) for options to limit interest-based advertising.

If you connect a social account, we may receive information from that service consistent with your settings. You may be able to use third-party credentials to log in. Information collected from those accounts is governed by this Policy.

5. Your Choices

Email. Opt out of promotional emails by using the “Unsubscribe” link. We may still send transactional/service emails.

SMS/MMS. Opt out of promotional texts by replying STOP. We may send a confirmation of your opt-out.

Sharing with third parties for direct marketing. You can opt out of our sharing of your personally identifiable information for third-party direct marketing by emailing privacy@silkcore.studio.

Access, deletion, and correction. Subject to applicable law, you may request access to, deletion of, or correction of your personal information. Email privacy@silkcore.studio. We may need to verify your identity (e.g., account details; government ID where required).

Tailored advertising. To opt out of interest-based ads from participating companies, visit the NAI and DAA sites. Opt-outs are browser- and device-specific and may require cookies to be enabled. If you clear cookies, you’ll need to opt out again. You will still see ads, but they may be less relevant.

Location information. You may limit collection via your device settings or decline location services within the app/site. Some features may not work without location access.

6. Security

We use physical, technical, and administrative safeguards to help protect information. However, no system is 100% secure. We cannot guarantee the security of information transmitted to or stored on the Services. Protect your account with a strong, unique password and do not share it. We will never ask for your password in unsolicited messages.

7. Children’s Privacy

We do not knowingly collect personal information from children under 13 (or as defined by local law) without verifiable parental consent, except as permitted by law (e.g., COPPA).

8. Third-Party Links

Our Services may link to third-party sites/services we do not control. Those sites have their own privacy terms. We are not responsible for their practices—review their policies carefully.

9. California Privacy Disclosures

This section supplements the rest of the Policy for state law disclosures.

Categories of personal information collected in the last 12 months may include:

  • Identifiers (name, address, phone, ZIP, IP, online identifiers)
  • Commercial information (records of purchases/services)
  • Internet/electronic activity (interactions with our Services)
  • Geolocation data
  • Inferences about preferences/characteristics

We do not sell your information in the traditional sense. As described above, certain information may be accessible to third parties in connection with advertising, analytics, and service operations, and you have choices described in Your Choices. We do not knowingly sell personal information of children under 16 without affirmative consent.

California residents may opt out of sharing for direct marketing by contacting us (see Contact Us). You may also exercise rights to know or delete by emailing privacy@silkcore.studio or calling 1-833-977-2095. If using an authorized agent, we may require proof of authorization (e.g., power of attorney or signed permission). We will not discriminate against you for exercising your rights. We may offer financial incentives tied to promotions that involve certain data (e.g., contests/sweepstakes), as permitted by law.

Some browsers send “Do Not Track” signals; there is no consensus standard. We currently do not respond to these signals. If standards emerge, we may update our approach.

For registered users under 18, California law may allow you to request removal of content you posted on our Services. Email privacy@silkcore.studio with subject “Privacy” and include: (i) a statement requesting removal under California law, (ii) a description/URL of the content to remove, and (iii) your name, email, mailing address, and year of birth. We cannot guarantee comprehensive removal (e.g., if content has been copied or archived).

10. Visitors Outside the United States (including EEA)

International transfers. Our headquarters is in the U.S. Your information may be transferred to, processed, and stored in the United States or other countries with privacy laws that may differ from yours and be subject to lawful access by authorities.

Legal bases (EEA). Where applicable, we process personal information to perform contracts with you; meet legal obligations; and for legitimate interests (e.g., improve Services, prevent fraud, enforce Terms). We rely on consent for some marketing and targeted advertising. If you do not provide certain information, we may be unable to provide requested Services. We retain personal information only as long as needed for the purposes described and as required by law, then delete or anonymize it.

EEA residents may have additional rights. See Your Choices for exercising rights or withdrawing consent. You may lodge a complaint with a supervisory authority.

11. Changes to This Privacy Policy

We may update this Policy from time to time. If we make significant changes, we will provide appropriate notice (e.g., by updating the “Last Updated” date or other means).

12. Contact Us

Questions about this Privacy Policy or our data practices? Email privacy@silkcore.studio with subject “Privacy”.

13. Cookies, Web Beacons, and Other Technologies

Our Services use cookies, web beacons, SDKs, and similar local storage technologies.

Cookies and local storage. Cookies are small text files stored in your browser; they help recognize your browser across pages and sessions. Your browser/device may allow you to block or alert you about cookies. If you block cookies, some features may not function. We may also use local storage (e.g., HTML5 local storage; Flash cookies). Managing these may differ from standard browser cookie controls (see Adobe’s Flash settings for Flash cookies).

We may use these technologies (alone or combined with other information) to:

  • Authenticate you and maintain sessions
  • Remember preferences and registration details; enable cart/checkout
  • Measure performance of Services, ads, and emails (e.g., which emails are opened)
  • Personalize content and advertising on our Services and elsewhere

Web beacons. Beacons are small code snippets in web pages, videos, or emails that communicate device/browser info to a server. They may be used to count visits/views, understand engagement, or deliver cookies.